Designing a Search Engine Friendly Website

Author - Tim Weber, GoWebLive.com

The online world is highly competitive, so if you are thinking to compete globally via the internet, then you need to take effective measures to ensure your website does not get lost in the 634 million websites on the internet. This means you need to design a search engine friendly website which the search engine spiders can locate on the web easily.

SEO friendly websites can easily boost your search engine ranking and increase your online visibility. Did you know according to a study conducted in the US, more than half of the internet users only scroll through the first 2 pages of search engine results and make purchase decisions from the websites listed on those pages?

This means if your site is not search engine friendly and is not in the top search results, then you are at risk of losing all your potential sales to the competitors ranking high on search engines.

TAKE THE LEAD - DESIGN A SEARCH ENGINE FRIENDLY WEBSITE

Here are some practices that you need to keep in mind to ensure you build a search engine friendly website to boost your online business visibility and presence.

1. AVOID FLASH ANIMATION

When it comes to creating a search engine friendly site, you need to avoid flash animation. This is because search engine spiders can’t track flash animations; they only read HTML links and the codes behind the web pages. Therefore, try focusing on coding like Title tags, keyword tags and Alt tags.

2. SEARCH ENGINE FRIENDLY PAGES

To make your pages SEO friendly, avoid complex tables or using frames. Also if you are using Java scripts to navigate your website, then try to keep small scripts.

3. AVOID IMAGE BASED TEXT

Images are not identified by search engines. If you have images with text on it, try to ensure that the text is HTML based and not designed.

4. UNDERSTAND THE ART OF KEYWORD PLACEMENT

To optimize websites on search engines, many business owners simply pick the highly searched keywords for their business industry through Google Adword Keyword tool and simply stuff them wherever possible. As per the recent algorithms updates by Google Panda and Penguin, excessive use of keywords does not boost your search engine ranking any more. In fact it reduces its quality. So then the real question is then how to optimize using website on search engine through keyword usage?

Well for this you need to understand the art and mechanics of keyword placement. For your site to integrate successfully on search engines like Google, Bing and Yahoo, you need to place the keywords on the right position on the pages being optimized but avoid overdoing it. The best places for site search engine optimization are the Meta description, navigation, breadcrumb trails, title tag, footer and internal links, URL, and alt text.

With a better selection of rich keywords in your URL and filenames you can easily make your business site search engine friendly.

5. DESIGN TEXT BASED BUTTONS AND LINKS

To ensure search engines can locate your site easily, try to use text based buttons and links. You can use CSS3 for this purpose. If you are thinking that you will have to compromise on web design quality then no you don’t have to. The CSS3 software gives the same design effects and quality like Photoshop without compromising on the design.

Try focusing on these factors to ensure you build a business site that boosts your search engine visibility and generates leads. This will help you a great deal!