KEY TO S.E.O. GOOD CONTENT

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Good Content: The Key to Search Engine Ranking

Author - Tim Weber, GoWebLive.com

According to a US based survey, internet users only browse through the first 2 pages of search engine results and make purchase decisions from the listed websites.

With over 634 million websites on the internet and about 51 million added in 2012, every online business is in the struggle to secure a high search engine ranking to increase their online visibility to attract their target audience.

There are 2 strategies to boost your website’s search engine ranking: one is to opt for black hat SEO tricks and the other is to focus on good quality SEO content writing. The latter is considered to be the key to success.

BLACK HAT SEARCH ENGINE OPTIMIZATION TRICKS

- A SPAMMER MASQUERADING MOVE

Keyword Spam is one of the most popular black hat SEO strategies that many businesses choose in the desperate attempt to move higher on the SERPs. In this practice, a number of keyword text links are spammed and anchored to be crawled by the search engine spiders which eventually improve the website’s search engine results.

However, if you have a business website and you are also thinking of taking advantage of this SEO technique, then you should not. The latest algorithm updates posted by Google Panda and Penguin, strictly prohibit the use of such shady moves and have also imposed a high penalty for such practices.

By using such unscrupulous techniques to achieve a high search engine ranking of your business website is not good. It may go up today but it will not according to Google updates, survive for long since it will not be able to generate as much traffic.

QUALITY AND ORIGINAL CONTENT IS THE KING

According to Google, the most widely used search engine worldwide, the best way for search engine optimization is to make quality and original content marketing strategy your focal point. This can help you achieve three goals easily: 1. Convey your business message to your prospective and regular audience, 2. Ensure your credibility as a company on the web and 3. Increase your ranking.

The downside of keyword spam is that when you have content loaded with too many keywords it makes the copy sound fake and ridiculous as it does not contain proper piece of information that can benefit people. Such content makes a bad impact on the audience and they can begin to raise eyebrows regarding your business credibility!

It’s important to understand that search engine optimization is not about building low quality fake links to increase CTR to your website and drive high web traffic. In fact, it’s about providing quality and informative content to people that they find useful and can help them take better buying decisions.

SEARCH ENGINE FRIENDLY PAGES

To make your pages SEO friendly, avoid complex tables or using frames. Also if you are using Java scripts to navigate your website, then try to keep small scripts.

TYPES OF CONTENT YOU SHOULD FOCUS WRITING

From quality web content and informative articles to conversational and interesting blogs to monthly newsletters and emails, the web is a platform that provides you endless writing opportunities to communicate with your target audience.

HIRE A PROFESSIONAL AND RELIABLE CONTENT WRITING FIRM

Since there is aggressive competition to secure the top SERPS, you can hire a professional and a reliable content writing firm to do the job. However, you must research properly before hiring any random company because there are many spammers masquerading as SEO companies that don’t offer the quality you would need to boost your ranking on search engines. Hire a company that is trusted and reputable and known for providing original content. Optimize your search engine ranking and increase your credibility by floating only quality and original content online.

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