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Selecting a Descriptive Domain Name

Author - Tim Weber, GoWebLive.com

Are you in search of a domain name for your website? Wondering whether to choose a brandable domain name or a descriptive one? If so, then do read further! This article will help you understand which domain name is better for your business and how it can generate heavy web traffic.

THE TWO SIDES OF THE COIN

Let’s take a look at this argument first:

Competing for business online is becoming harder day by day. With cut-throat aggressive competition from all four corners of the world and the customer’s purchase decision a one-click away has got both small and large businesses on their toes to think of effective strategies that help them generate leads to their website.

For already established businesses with a long list of clients, searching them on the web is not difficult. Clients will usually type their brand name in the URL and wow, there you go; you instantly land on the business site. How? This is because established brands usually use brandable domain names.

So, does this mean you should do the same? No, this is one side of the coin! However, if you are a small business owner who will be stepping in the online world, you can’t expect your target audience to find you instantly on the web out of 634 million websites on the internet.

According to web traffic generation based studies, investing in descriptive domain names is a valuable proposition and over the last six years, there have been a significant increase in such websites. Both small and large business owners who have descriptive domain names said that they witnessed a good deal of lead generation and business growth. So this suggests that for small business owners selecting a descriptive domain name is a smart idea to get ‘Noticed’. ’

DESCRIPTIVE DOMAIN NAME

Descriptive domain names are keyword rich and these include words that are relevant to your business and your industry. These are also known as ‘Premium Domain Names’ and ‘Direct Navigation Domain Names. But the business owners call it the ‘Type-in Traffic Domain Names’.

Let’s say you have a business of selling antique watches, and you are searching for a descriptive domain name, here’s what you can choose from to attract target website traffic to your page: antiquewatches.com, ancientwatches.com or watchesandclocks.com. These are some relevant words that usually people type in the URL to find companies that sell antique watches.

Here is a list of some descriptive domain names that top industry giants have bought along with their brandable domain names to ensure they maintain and sustain a business edge over competition. It also helps with search engine optimization. We call it a ‘clever’ move!

1. Honda- Motorcycles.com
2. CNN- Money.com
3. Kraft- Creamcheese.com
4. Bank of America- Loans.com

HOW TO SELECT A DESCRIPTIVE DOMAIN NAME?

USE A CLOSE MATCH
According to a study conducted on descriptive domain names, The ElectricBicycles.co.uk generated 45 percent more clicks than YourBikes.co.uk and 105 percent more clicks were generated than InAHurry.co.uk.

This shows that a close match can bring you more clicks. Therefore when choosing a domain name, try to make a match between the product searched and the domain name.

JOG YOUR MIND TO COME UP WITH AN EFFECTIVE AND MEMORABLE DOMAIN NAME

Let’s face it, short words like books, women and cell phones are already taken, so now you need to come up with a generic yet effective and memorable descriptive domain name that customers can remember and easily type-in to find you on the web.

A memorable and an effective name can lead to heavy internet traffic as customers can easily type your URL in the browser instead of finding you on the search engine.

GET A TASTE OF THE COMPETITION

When selecting a smart descriptive domain name that generates internet traffic and helps with search engine optimization, its best to find out the traffic generating strategies of your competitors. Find out what words are they using to drive leads. Are they using specific category names or product names? It can give you some clues on what works best with both search engines and customers.

So what happens afterwards? Do you reinvent the wheel? No, once you find the words that work best, use your wits to tweak it a bit to get optimum results. You can measure and monitor your descriptive domain name results through Alexa!

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