Website Design and Usability

Author - Tim Weber, GoWebLive.com

Are you wondering why is your website not fetching the kind of business you thought it would? Why does it have a high bounce rate? Why does your site fail to convert leads into sales?

If the root cause of these problems is not identified, you’ll be losing your business to your competitors and fail to have a strong online presence.

According to various studies conducted on website creation, the two fundamental factors of a quality site are design usability and content. Today we will focus on site design usability.


Whether it is a B2B website or an online store like eBay or Amazon, usability Matters! With over 634 million websites scrolling online, there are plenty of options for users to choose from, so why should they come to your site? The best way to stand out of the crowd is to deliver ‘the ultimate user experience’. For this you need to pay attention to design usability of your site.

Here are some useful web design usability findings that can help you reduce bounce rate and increase lead conversion rate.


Have you heard the saying never judge a book by its cover? Well, the online world defies this saying. The studies show that when it comes to the digital world, websites are judged by users at a first glance. Factors like typography, design layout and color all have an impact on the user. Therefore before your site passes to the development stage makes sure it has a layout that is clean with not too many boxes that makes your site look like a complete mess and unsightly like Arngren.net. Now you must be curious; what has the layout got to do with the usability? They are interlinked.

According to surveys site design layout acts as an indicator of business credibility on the web. It takes 2/10 of a second for an online visitor to form an opinion of your brand just by looking at your design layout. If the site is properly structured and looks credible, then the visitors would stay for long and browse through it.


This is a very important aspect to enhance your site’s usability. Did you know that visitors spend only about 6.44 seconds to study your navigation menu? An easy to navigate site offers visitors a user friendly interface which keeps them engaged and enables them to take the desired call to action. For smooth navigation, your site should have a proper navigation menu so that users don’t have to spend a lot of time finding their desired pages.


If your website is not browser and mobile platform compatible, you can lose your potential sales to your competitor in minutes. Did you know that there are 1.1 billion smart phone users worldwide and the average smart phone usage in 2012 grew by 81%? Also, 13% of internet traffic is generated from mobile platforms? And 16.3% of the online Black Friday sales were made via smart phones in 2012? These facts depict that to fetch more business online, you need to ensure your website is responsive and all browser and platform compatible so that your potential and regular customers don’t drift to other websites. 

If your site is not responsive, alignments, menus and images will appear skewed and disproportioned and hinder usability and will be a big turn off for visitors.

So, take advantage of these tips and offer your web visitors a site that offers them an unforgettable user experience so that they come back for more.

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