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Writing Articles to Promote Your Website

Author - Tim Weber, GoWebLive.com

Have you launched your website? Wondering how you can boost your online visibility and generate traffic at a fast rate? Have you tried writing articles for your business site yet?

As the dynamics of the corporate world changed with time, competition is no longer limited to the local industry and when businesses are racing for the top spot on search engines, you need to gear up too. As a business owner, you need to strategize and devise a plan for search engine optimization and ensure your website achieves a high ranking.

“The higher the search engine ranking, the better”, this is supported by a study conducted in the US that indicated that internet users only browse and click through first two pages of the search engine results and make their purchase decision from those. This means if you don’t rank in the first two pages, you are likely to lose potential customers to your competitor which is most certainly not good for your business.

To optimize your business website, writing articles is a good strategy to opt for. This is great for those businesses that don’t have heavy marketing budgets to promote their business on the web.

ADVANTAGES OF USING ARTICLES TO PROMOTE YOUR BUSINESS WEBSITE

1. HELPS CREATE BACKLINKS

Through writing articles, you can create a number of backlinks. You can use highly searched keywords and incorporate them in your articles as backlinks. And when the reader clicks on those links he/she will land on your actual business website. This will also help increase your SEO ranking.

ATTRACTS HEAVY TRAFFIC

Through article marketing, you can generate leads by distributing your articles to popular online publishers, webmasters, and article submission sites like ezine.com and ehow.com. These sites have huge readership and over a million subscribers. You’ll be surprised on the traffic it will attract for your business site.

INCREASES CREDIBILITY OF YOUR SITE

Floating articles on a regular basis on the internet can also help increase your business credibility. Before customers purchase products or services from a new business, they first try to search for information about your business. If you are a new business, there will not be enough information about you which can be discouraging for potential customers. However, through article marketing you can produce more information about your business on the web.

TIPS FOR WRITING ARTICLES

QUALITY CONTENT

It’s important to know that quality of articles is important; you can’t use plagiarized or duplicate content to promote your business website and secure a good ranking on the search engine.

The recent algorithm updates by Google Panda and Penguin strictly forbid such content. These are designed to ensure that poorly written, copied and tweaked articles are not listed in the Google rankings.

Therefore if article marketing is part of your promotion strategy, make sure that your content is of super quality and not a mishmash of the existing content on Google search engine.

GET PROFESSIONAL SERVICES

To optimize your search engine ranking and promote your business, use Google Adword keyword tool to find some popular keywords related to your business and industry. Once you do, try incorporating them in your articles to ensure they are tracked by the search engine spiders. However, this does not mean you stuff keywords throughout your article. 

These steps can help you set and achieve short-term website goals that can lead to long-term business success!

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