What Makes a Good Logo Design?

Author - Tim Weber, GoWebLive.com

If you are a new business owner and you wish to establish a strong brand identity in the market place, then wait! Before you step into the business arena get in touch with a professional and an experienced logo designer who can design a memorable and timeless logo for your business.

Corporate Logo, The Face of Your Business

A company logo design is more than just a graphical image; in fact it is the face of your business and the strongest pillar of your brand identity. Your business logo has to be unique and reflect your corporate image and personality flawlessly. This is important for success as your logo is: 

1. A visual representative of your company
2. Helps make a long lasting impression on the minds of your targeted audience
3. Create strong brand recognition
4. Helps you stand out from the crowd

Your Logo Design Can Be Your Success Mantra

If you take a look around all successful brands across diverse industry verticals have great logos that have truly helped these brands gain strong recognition in the market and achieve groundbreaking success. Whether it’s the half eaten apple the logo of Apple Inc or the swoosh logo of Nike or the mountain logo of Toblerone or the blue and pink BR logo of Baskin Robbins, each logo mirrors business philosophy of each brand creatively and has created a strong niche in their own respective industries.

Ingredients of a Good Logo Design

If you are thinking of getting a logo designed for your business here are the 3 essentials of a good company logo design:

1. Make it Exclusive and Unique

To establish a strong business identity, you can’t settle for a lookalike logo design. It has to be unique so that even if the business name is not displayed with your logo, it can still be recognized by your audience. A good example can be of the Starbucks logo. By looking at the green and white mermaid you can easily recall that the logo is of Starbucks, the famous coffee chain.

2. Creative and Reflect Brand Philosophy

Unfortunately, many companies spend 90% of their web budget on graphic design, and only 10% on 'the other stuff'. Graphic design serves two purposes: 1) to establish credibility, and 2) to entice visitors to read your text. Credibility is established when a company uses effective graphic design and 'looks big'. On-line it's hard to tell, but poor web graphic design leads visitors to believe that your company is small. Once credibility is established, visitors will spend some time evaluating your specific message on your website.

3. Timeless

A good logo design is timeless like the ‘I love New York’ logo and ‘Coca-Cola’ These two logos are timeless and enjoy the same level of success as these logos did 10 years back. These logos are memorable and can create an impact for a long time to come.

To get a logo design that mirrors your brand image and is at the same time creative and timeless, contact the professionals at GoWebLive today!

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