Ranking high in the search engine result pages is crucial for online businesses. Studies show that online users only scroll through the 1st two pages of the search engine results before they make their final purchase decision. And you what this means? If you’re not ranked high, you can lose your prospects and business sales to your competition.
High SERP ranking is important to attract targeted traffic to your site but with more than one billion websites crawling over the internet, spearing through the competition to grab the top spot is the hardest, and can take months if you do it organically.
Get in touch with GoWebLive to benefit from our online advertising Cleveland strategies. We specialize in Pay Per Click and Facebook advertising. These two are proven and result-driven inorganic online advertising strategies that can help you drive targeted traffic to your website smartly in the fastest time.
And that is not an overstatement. Take a look at how these two online advertising strategies work and can help you secure a competitive edge quickly:
Unlike organic marketing, PPC is a paid search inorganic advertising strategy that focuses on improving your business’s search engine visibility of relevant and targeted keywords, but in the sponsored listings of any search engine or partner website. You pay when the ad link is either displayed or clicked.
PPC can be best described as CPC (Cost Per Click) strategy that is a part of the sponsored web marketing model. This strategy is specifically designed to attract as well as direct traffic to the advertiser’s site. Since it is a paid strategy, the advertiser pays the publisher when the ad is clicked. However, you only pay up to the bid-amount for targeted keywords—not more than that.
In comparison to CPM (Cost Per Impression) advertising strategy, where the advertiser pays for whenever the ad is shown, Pay Per Click is definitely more cost effective and also delivers measurable results because the advertiser only pays per click.
PPC ads/sponsored links are shown mostly on the right-hand side of the result pages and sometimes, even on the top. As PPC ads are distinctively and separately listed from organic results, it makes the advertiser’s site more visible to targeted customers, increasing the chances of getting clicked.
When advertising on a content website, the site owner basically charges a fixed price instead of the bidding amount. But with search-engines, it’s slightly different. To get ad space in the top searches, advertisers have to bid on targeted keywords. The price is variable depending on factors like:
Simply stated, the more popular your targeted keyword, the higher the PPC bid will be to get ad space in the top results for that keyword.