Successful Steps To Website Redesign
Define your goals – again
First things first, sit down with your web design team and redefine your goals. Think about what you want to achieve with your new business website.
Audit current website
Next is to review your current website. Knowing your weak points will give you a clear direction as to where your efforts need to be made.
Identify your priorities
Keep your priorities straight. If your content and message priorities are well-defined before the design phase, your website hierarchy and page layouts will align much better with your business goals.
Identify what is working
Leverage analytics to see what your visitors find valuable and what aspects of your site work for you. You can keep those aspects the same and focus on target areas that need improvement.
Plan of attack
Get organized. Think of this step as the time to create the blueprint or action plan for your new website. Moreover, if needed, define your technology too, such as do you want to move to a new CMS or not.
Define your company advantages
Here define how the changes will add to your company’s business advantage, for instance, business growth, performance, and profits.
Write content early
The content should be crisp and user-focused. By writing your content early, you will be able to fine-tune your ideas without risking design revisions and pushing deadlines back.
Add strong visual features
Make your site focus on converting by incorporating strong visuals because a picture says more than a thousand words. Also, make sure that the visuals are aligned with the content on the page and brand image.
Design and develop
Now it’s time to bring in the design team. Let them leverage on their experience, brand understanding, and creative knack to design and develop your website.
Optimize the entire website for SEO
Making sure that your site conforms to industry and SEO best practices. By optimizing your site for SEO, you can easily ensure your site appears in the top industry searches and grabs your audience’s attention.